Cold Market Quiz

It’s important to learn how to run The Play with the cold market because:

You will eventually run out of warm market prospects.
It’s good practice for running The Play with your warm market.
The cold market will be more receptive to you.
None of the above.

Approaching a cold market prospect begins with:

An ice breaker.
A statement that doesn’t pressure the prospect to respond.
A question that the prospect is unlikely to answer.
All of the above.

After asking what they do, if they respond to your statement, “You must really love it,” with “Yes, it’s really my dream job!” you should respond with:

That’s great, but what if there’s a better opportunity for you?
Are you sure? Is there really such a thing as a “dream job”?
That’s great. A lot of people are unhappy with their jobs. You’re one of the lucky ones.
May I send you a video of an opportunity that may be even better?

If they ask what you do, you should:

Explain it to them in great detail.
Immediately give them your elevator pitch.
Avoid telling them and change the subject.
Ask them to attend your next Business Opportunity Presentation.

2. Get Building: Cold Market

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