2. Get Building: Cold Market

In our Get Building: First 90 Days course, you learned how to effectively recruit in your warm market and how you can help your recruits move through all six steps of the Build principle. Unfortunately, however, we all run out of warm market contacts eventually. Once you have prospecting well underway in your warm market, you’ll need to expand your pool of prospects by discussing your business with cold prospects. This course is designed to get you confidently prospecting in your cold market.  

After completing this course, you will: 

• Have developed an effective elevator pitch.
• Develop techniques to approach cold market prospects.
• Understand how to follow-up with prospects.

As with the warm market, your goal is to get your cold market prospects to attend a Business Opportunity Presentation (BOP) to continue building your FFS team.